Sony, Toshiba to agree on new DVD format

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  1. #1
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    Sony, Toshiba to agree on new DVD format

    http://www.reuters.com/newsArticle.j...toryID=8431711


    "Sony, Toshiba to agree on new DVD format -paper
    Mon May 9, 2005 05:25 PM ET

    SEATTLE (Reuters) - Japan's Sony Corp. (6758.T: Quote, Profile, Research) and Toshiba Corp. (6502.T: Quote, Profile, Research) are close to finalizing a plan to develop a common standard for next-generation DVDs to resolve a three-year-long battle over formats that threatened the industry's growth, a Japanese newspaper reported on Monday.
    A detailed plan could be unveiled ahead of a key meeting of manufacturers involved in the manufacture of next-generation DVDs scheduled for May 16, the Nihon Keizai Shimbun said.

    Sony, along with Matsushita Electric Industrial Co. Ltd. (6752.T: Quote, Profile, Research) , maker of Panasonic brand products, had been pushing for the standard it calls Blu-ray, while Toshiba, with NEC Corp. (6701.T: Quote, Profile, Research) and Sanyo Electric Co. Ltd. (6764.T: Quote, Profile, Research) , has been promoting a technology called HD DVD.

    Both sides have indicated that a new, unified format will use Sony's technology for recording information onto an optical disk while Toshiba will supply software that will handle efficient data transfer and copyright protection."

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    Intermediate OleM sin avatar
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    Det er avkreftet at partene har kommet til enighet. Men det er samtidig bekreftet at forhandlinger foregår. Forhåpentligvis vil noe materialisere seg snart. Se "BluRay vinner!..." tråden.

  3. #3
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    Hentet fra AVS Forum.

    Tomorrow's CED:

    Hollywood a Key Player: Blu-ray-HD DVD Unification Efforts Falter After Weekend Meetings

    Toshiba Mon. reaffirmed its commitment to HD DVD Mon. following weekend talks on unification it
    claimed were fruitless. owing to intransigence and a lack of serious input by Blu-ray rivals Sony and Matsushita. Mere days after the HD DVD camp announced capacity gains for its technology -- yet expressed willingness to continue negotiations with Blu-ray (CED May 13 p1) -- it appeared efforts to avert a format war have come to a standstill.

    Toshiba's strong stance behind HD DVD was voiced Mon. in Tokyo by Yoshihide Fujii, the company’s
    exec. vp and its lead negotiator in the unification talks, at an HD DVD Promotion Group (HD DVD PG) meeting. In comments similar to those he made by video-letter at last week's Media-Tech in Las Vegas, Fujii said Blu-ray's backers had yet to satisfy HD DVD's request for demonstrable proof that BD-ROM prerecorded discs can be produced reliably, and at reasonable cost.

    Those 2 points are HD-DVD's justification for its 0.6-mm substrate technology, which it says is
    closer to today's market-proven DVD than Blu-ray's higher-capacity, but yet-to-be-commercialized 0.1-mm substrate design. Fujii's remarks at the closed-door HD DVD PG meeting were followed by a news conference in Tokyo, where he voiced disappointment over weekend pow-wows with BDA's chieftains -- and pessimism that the warring factions can re-establish a dialog. As things now stand, HD DVD will go ahead with its planned 4th quarter product launch, Fujii said.

    Any unification between the formats will be “difficult” under the current circumstances, Fujii told reporters. “The Sony side failed to provide enough evidence that its format has a clear advantage over ours in terms of cost and range of applications,” he said, according to Japan press reports. In the strongest statement to date of Toshiba's disappointment with compromise talks it initiated with Sony in Feb., Fujii said ongoing talks would be a “waste of time” until Blu-ray takes a closer look at Toshiba's proposal to examine a combination of each format's form-factor (0.6 mm vs. 0.1 mm) and modulation systems. Such a combination averted a format war in 1995 between the SD and MMCD camps, and resulted in today's highly successful DVD format.

    The Blu-ray camp hasn't come clean to date, Fujii complained in private meetings, sources told Consumer Electronics Daily. Meanwhile, it's no secret that Toshiba has been irked by repeated press reports in Japan -- obviously leaked by BDA proponents -- that HD DVD would capitulate to Blu-ray's 0.1-mm technology. Toshiba last week issued a broadside blasting those reports as “unfounded and erroneous.” It insists any unification talks must consider each media form-factor, but Fujii said BDA stalwarts Matsushita and Toshiba won't budge on their 0.1-mm system.

    Fujii's emphatic position Mon. was prompted by failed, last-minute attempts as late as Sun. to rekindle the unification talks, sources told us. This weekend, Toshiba, Matsushita and Sony met under the auspices of Japan's Ministry of Economy, Trade & Industry (METI) -- which long had been rumored to be a party to the talks. The companies concurred in telling the govt. that unification based on the 0.1-mm technology was “extremely difficult,” sources said.

    Fujii raised the objection that any attempt for unification needed to consider HD DVD's 0.6-mm technology as well as Blu-ray's 0.1-mm solution. He charged that the BDA representatives hadn't conveyed those options to the media and others. According to sources, Fujii urged Sony and Matsushita to redress those lapses, but they stuck to their contention that HD DVD's 0.6-mm technology “simply is not an option,” a source said.

    Despite the impasse, Fujii told reporters “we won't give up the idea of forging a unified format.” He further hinted Hollywood is holding the trump-card. “Movie companies in Hollywood will soon express their own thoughts on the unification of high-definition DVD formats,” Fujii said. In private meetings, he stressed that 30- to 45 GB of capacity was more than adequate for the movie industry's needs. More to the point -- on Blu-ray's claims of being able to produce multilayer prerecorded and recordable discs with 50- to 100-GB capacity -- Fujii said those efforts were needless in an age of other ever-cheaper and more capacious forms of data storage, such as hard-disc PVRs, flash-memory and increasingly-efficient compression systems. “The point is, Blu-ray's 'bigger-thebetter' formula doesn't apply,” a source said.

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    Intermediate Soundfre@k sin avatar
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    Kjedelig! Det vil si at man muligens havner mitt i en formatstrid der konsumentene må velge side. :evil:

    Vi får håpe de klarer å bli enige.

    Mvh

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    Når de ble enige om å lage ett format for DVD-Video tok det halvannet år til formatet kom ut på markedet. Om de ikke snart blir enige om å lage en felles neste generasjon DVD spørs det om de vil klare å få noe ut i markedet før etter julen 2006.

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    Da er det stopp i forhandlingene:

    Video Business is reporting that the Sony/Toshiba talks aimed at unifying Blu-ray Disc and HD-DVD into a single format have broken down. Both camps are now saying that, while talks may resume, they're basically going to proceed with their previous plans (read: the format war is on again). Apparently, the sticking point is where in the disc structure the data layer will be located. Sony's plan calls for the data to be located 0.1mm from the surface of the disc to allow for more tightly packed data, while Toshiba wants the data located 0.6mm from the surface (like current DVDs) to allow discs to be manufactured on existing production lines. There's also a report on the talks over at Appliance Magazine.com which quotes Toshiba representatives as saying, "The Sony side failed to provide enough evidence that its format has a clear advantage over ours in terms of cost and range of applications." In other words, everyone is back to taking a hard-line position. (Digitalbits)

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    En liten tankevekker fra Digitalbits:

    I'm going to go out in a limb right now and post something that some of you may consider a bit controversial. But I think the writing is on the wall. I think the format war is over before it's even begun, and the Toshiba/HD-DVD camp is toast.

    Why? You know how many PlayStation 2 systems Sony's sold since that unit's launch? 87 million. Let me repeat that. 87 million. 1.5 million were sold in the PS2's first month of availability alone.

    Now, let me follow this up by noting that Microsoft's newly announced Xbox 360 system is going to run on existing DVD media (for games and movies), but will not support HD-DVD format discs.

    All of this is about what we expected, based on rumors as to what Sony and Microsoft were planning for their systems. But it's a very bad omen for the HD-DVD camp. Sony, within a few months of the time they expect to launch movies on their Blu-ray Disc format, is going to have several million machines on the market capable of playing them. Tens of millions by the end of the first year. And each of those machines is going to be more than capable of driving high-end HD displays. What is the HD-DVD camp going to have in that timeframe? Not even a fraction of that number of dedicated players.

    Sony has the two biggest PC manufacturers in the world, Dell and HP, on their side, along with Apple, Hitachi, LG, Matsushita, Mitsubishi, Pioneer, Royal Philips, Samsung, Sharp and Thompson. Plus they've 20th Century Fox, Disney, Sony Pictures (Columbia TriStar) and now MGM in their camp... AND they've got the PS3 on the way.

    Toshiba has Microsoft in their camp, sort of. On the hardware front, they have NEC, Sanyo and Memory-Tech. And in Hollywood, they've got Warner, New Line, Paramount and Universal.

    Think about that. If I'm a high-end, home theater-phile, early adopter type, am I going to be jonesing to get my hands on a Sanyo or Toshiba HD-DVD player, or a Sony or Pioneer Blu-ray Disc player (or a PS3)? Are you kidding me?

    This thing is over. It's done. Toshiba and Warner Bros. just haven't figured it out yet.

    There's word today (including this story at Technology News) that Toshiba is reluctant to back down from support of its 0.6 mm data layer format (DVD/HD-DVD) for fear of angering its supporters in the DVD camp, some of which have already been gearing up to replicate discs based on 0.6 mm. Here's my take: Get the hell over it, folks.

    Reuters is now reporting that the presidents of both Toshiba and Sony are going to meet to try to break the stalemate in the format unification talks (reported yesterday). That's a very good thing, but Toshiba had better open their eyes and realize that a unified format based on the 0.1 mm Blu-ray Disc structure is probably the BEST thing that can happen for them. Because I'm telling you right now, if Toshiba backs away completely and this format war DOES happen, Toshiba's going to lose big. By working with Sony now, and making a few concessions to unite these two formats, Toshiba is going to be in a much better position a couple of years from now than they would be if they try to go it alone with HD-DVD.

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    Sitat Opprinnelig postet av striky
    Da er det stopp i forhandlingene:
    Toshiba gets tough on Blu-ray
    05/17/2005

    The Asahi Shimbun

    Negotiations to reach a compromise on the standardization of next-generation DVDs could be headed for a deadlock as the group led by Toshiba has said it will be too difficult to modify the structure of their disc along the rival camp's standards.

    Senior officials of Toshiba Corp., which leads supporters of the HD DVD format, toughened their opposition to adopting a disc structure based on the rival Blu-ray Disc format at the general meeting of the HD DVD Promotion Group held in Tokyo on Monday.

    A Toshiba official said at the meeting that it would be difficult to adopt the Blu-ray Disc structure.

    HD DVD discs write data on a layer 0.6 millimeters from the surface, the same depth as current DVDs. Maintaining that standard would reduce production costs.

    Blu-ray discs, supported by a camp led by Sony Corp. and Matsushita Electric Industrial Co., have a memory layer only 0.1 mm from the surface, which advocates say reduces reading errors and provides greater storage capacity.

    Since the talks started in early March, the Blu-ray camp has insisted on adoption of the 0.1-mm structure.

    Toshiba officials said it would be difficult to persuade representatives of the Hollywood film studios that are proponents of HD DVD to accept the Blu-ray format. They also say the format's only advantage is the larger capacity, which enables longer recording times.

    However, a senior Toshiba official said the company will continue negotiations by calling for adoption of the 0.6 mm deep memory layer.(IHT/Asahi: May 17,2005)

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