Jeg synes følgende fra Consumer Technology Retail Weekly gir et greit overblikk over display trendene på markedet:
Verdt å legge merke til er at Toshibas SED skjermer ikke vil være klar for markedet før i 2006 og at LCD produsentene nå vektlegger de fordelene de har ved å bruke 3 panels teknologi fremfor DLP teknologiens fargehjul og medfølgende regnbueeffekter.
CES Video: Display Size, Resolution Up; Pricing Down, Down, Down
By Grant Clauser and Joe Paone
LAS VEGAS-Flat panel TV-no surprise-took center stage among video vendors at the 2005 International CES. While some players in this market focus on price, others are pouring their engineering energies into feature-packed products.
LG introduced two innovative new plasma TV (50 and 60-inch models) with a built in HDD DVR for recording HDTV content, a 23-inch LCD TV with built-in DVD player, and the largest plasma on the market today at 71 inches that displays a resolution of 1080p. LG's flagship LCD display this year is a 55-inch, 1080p model with a built-in ATSC tuner.
Thomson unveiled a new line of aggressively priced standard definition digital CRT TVs (4:3, 480p) starting at $299. "We believe the digital TV transition should be open to all Americans," said Thomson's Al Arras about the introduction of SDTVs.
In DLP, a category that Thomson made significant gains in throughout 2004, the company revealed a new lower price for its thin Profile rear projection TV, now available for $6,999 for a 61 inch model, down from $9,999 when it was unveiled this time last year. Thomson is greatly expanding its DLP TV offerings to 10 new models, including the 175 series which sport a new floating screen design with all the mechanical components located in the base.
Thomson will also offer 10 new rear projection CRT TVs with ATSC tuners starting at under $1,100. In LCD TVs Thomson will offer 7 new models, some with built-in ATSC tuners and some with built-in DVD players. The company's price leader in LCD will be a 15-inch model for $399.
Toshiba announced it would have SED (Surface Conduction Electron-Emitter Display) displays in Q1 2006. Toshiba demonstrated a 36-inch, 720p SED display at CES, but said its goal is to come out of the gate with a 50-inch 1080p panel in Q1 2006 and price it competitively to a similarly sized plasma or LCD display.
Toshiba developed SED with Canon, and the SED technology along with HD DVD will be a lynchpin to Toshiba's strategy going forward.
Toshiba claims SED delivers better blacks than plasma or LCD and can offer and faster response times that will eliminate high-motion artifacts. The latter appeared especially true on Toshiba's demo unit at CES.
In an industry turning a lot of its attention to LCD, Panasonic, which has significant interests in plasma, took the opportunity to reaffirm its commitment to the plasma market. Currently Panasonic produces 150,000 units a month. In 2006 the company expects that production will be doubled due to the opening of a new plasma plant. "Panasonic is absolutely convinced that plasma will be the big winner in HDTV," said Panasonic North American CEO Yoshi Yamamoto. The company announced a new 61-inch 1080p model, plus two new DLP TVs with multiple media card readers for viewing digital pictures.
Sharp introduced products in both LCD and DLP categories. Sharp's Bob Scaglione pointed out that, despite the increased competition from lower-priced products, Sharp still maintains the number one market share position in LCD TVS. He said Sharp expects to double its LCD sales in 2005. In LCD, the company showed a 65-inch HD integrated TV with 1080p resolution, though no price or availability was noted. Scaglione pointed out that he expects this year that 45-inch LCD TVs will be price competitive with 50-inch plasmas. In DLP, Sharp's biggest news was the introduction of four rear projection TVs in two lines. The 650 line uses TI's HD3 chip and will be available in 56 and 65-inch models for $3,299 and $3,799.
Westinghouse Digital announced three new 1080p resolution LCD displays in 37-, 42- and 47-inch models with prices starting at $2,499. The 37-inch LCD display is expected to be available to retailers nationwide in Q2 2005. The 42- and 47-inch are scheduled to ship in Q3 2005.
Westinghouse Digital claims its LCD "price compression" was 50 percent in 2004, and expects similar "compression" rates this year. The company's 1080p, 37-inch panel is coming in March for $2,500. Currently, 42-inch EDTV panels, with less than half of the resolution, are going for about the same price, while Westinghouse Digital's 27-inch LCD panel is already down to about $1,000.
For its part, Apex Digital claims it will deliver a 37-inch, 1080p panel in August between $1,800 and $1,900, which is commiserate with pricing projected by Westinghouse Digital.
These LCD pricing schemes proposed by Westinghouse Digital and Apex will no doubt demand a response by the rest of the market in 2005.
Epson, along with partners Fujitsu, Hitachi, Panasonic, Sanyo and Sony, used CES to continue the joint marketing of three-panel LCD technology for front and rear projection under the catchy name of 3LCD. The goal of the manufacturers is to more effectively compete for consumer mindshare against Texas Instruments and its DLP branding.
The 3LCD Group, complete with logo and website, http://www.3lcd.com , promotes benefits of 3LCD including no color breakup, superior greyscale, excellent contrast and brilliant images.
The group showed a 1080p native resolution 3LCD front projector and a 1080p-native resolution projection television at CES. Fujitsu's flagship model LPF-D711 uses full HD (1,920 x 1,080) 3LCD.
Texas Instruments, which enables competing single chip DLP systems, shrugged off the 3LCD challenge as a validation of how effective DLP technology is and how successful its technology has performed for its manufacturers and their dealer partners.
In the LCoS arena, JVC Company of America showed an expanded line of HD-ILA models based on its D-ILA technology, a derivative of LCoS. Having launched 52- and 61-inch screen sizes in 2004, JVC will add 56- and 70-inch sets this year. The company will market 720p versions in all four screen sizes, plus 1080p 61- and 70-inch sets. All sets are ATSC tuner/CableCARD equipped.
In March, JVC says it will ship the HD-70G886 (70-inch, 720p display with silver cabinet) and the HD-61Z886/786 (61-inch, 720p display, available in silver or black). The HD-56G886/786 (56-inch, 720p, silver/black) follows in June, with the HD-52G886/786 (52-inch, 720p, silver/black) slated for July. The HD-70G886 adds a memory card slot for playback of still images and video from flash memory cards. In the third quarter, JVC says it will ship its two 1080p models: the 70-inch HD-70FH96 and the 61-inch HD-61FH96, both with dual HDMI inputs. The 70-inch model also includes a memory card slot.
Pricing for the HD-ILA series was not formally announced during CES, but one JVC official was overheard stating that the 70-inch 1080p model would priced about over $10,000.
Dolby Laboratories and Mitsubishi Digital Electronics America introduced what they claim is the industry's first HDTV sets incorporating built-in DVR functionality and Dolby Digital Recording technology. Mitsubishi announced a total of five Digital Cable Ready HDTV sets and one Digital Cable Ready HDTV receiver/controller incorporating a built-in hard disk drive (HDD) and Dolby Digital Recording. Mitsubishi's WD-62825 is a Digital Cable Ready 62-inch DLP HDTV display with a built-in 120 GB hard disk drive DVR.
Janet Pinkerton contributed to this article. Look for more CES reports on the video category on www.dealerscope.com and also future issues of CTRW.
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01-10-2005, 23:17 #1
TV trender fra CES 2005; plasma, LCD, SED, DLP, LCOS, etc