Panasonic Adds LED-Backlit LCDModels To Expanded LCD Line

LAS VEGAS, NV (January 6, 2010)- Panasonic Corporation of North America (NYSE:PC), an industry and technology leader in the HDTV arena, introduced LED-backlight models to its expanded 2010 line of VIERA® LCD HDTVs at the 2010 Consumer Electronics Show.

LED-LCD televisions position white LEDs arranged around the inside frame of the TV along with a special light diffusion panel designed to spread the light evenly behind the LCD panel, resulting in a uniform color range across the screen. The technology also allows for thinner panels. IPS panels deliver a 178° wide viewing angle and bright, clear images from most any location in the room, thereby increasing the viewing angle.

Panasonic’s top of the line VIERA LED-LCDD2 series features two 1080p Full HD models - TC-L37D2, a 37-inch class (37” measured diagonally)HDTV and the TC-L42D2, a 42-inch class (41.6” measured diagonally)HDTV. The LED method of backlighting the LCD panel allows for the HDTVs to become extremely thin and offers a wider color gamut than traditional back-lit LCDs, which use fluorescent bulbs to provide the light source. Combined with the IPS panel, the viewing angle is improved, contrast is also improved and there is lower power consumption. The D2 series also features the proprietary Universal Dock for iPod®; the VIERA Image Viewer to view digital still JPEG photos; VIERA Link, - a technology that utilizes HDMI-CEC (Consumer Electronics Control) and allows a consumer to operate all VIERA Link™ compatible A/V components using only the TV’s remote control; a PC input; 24p Smooth film; 120Hz motion picture Pro 4; four HDMI connections and Clear Panel.

“The addition of the LED-LCD HDTVs to our existing line gives Panasonic an extremely deep line-up of LCD televisions and therefore options for the consumer, both in screen size and technology,” said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. “Panasonic has always believed in creating products that benefit the consumer and in giving the consumer a wealth of entertainment options. That is precisely why Panasonic’s VIERA line of HDTVs encompasses the most popular television technologies, LCDincluding LED-LCD and Plasma.”

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at Additional company information for journalists is available at

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit

Editorial Contacts:
Chris De Maria (Panasonic) 201-348-7182
Blayne Murphy (Cohn & Wolfe) 212-798-9763
Jeff Samuels (Panasonic) 201-392-4571