"Pioneer Delays Blu-ray Player
By BetaNews Staff, BetaNews
June 6, 2006, 11:09 AM
Confirming recent rumors, Pioneer disclosed Tuesday that it was delaying its BDP-HD1 Blu-ray disc player due to production issues. Originally scheduled for launch in June, the player is now not expected until sometime in the autumn. With the latest delay, it appears that only one set-top Blu-ray player made by Samsung will be available by the summer.
Pioneer additionally announced that it would end production of regular DVD players and only support the Blu-ray format. The move may be a dangerous gamble at this point, as neither Blu-ray nor HD DVD seems to be gaining much traction among consumers due to high costs and a fragmented market."
Det siste vel egentlig forståelig, er vel knapt penger å tjene på å lage "billige" DVD-spillere når markedet flommer over av dusinvis av kinaspillere fra noen hundrelapper.
Viser resultater 1 til 4 av 4
06-13-2006, 12:20 #1
Pioneer forsinker Blu-Ray player
06-13-2006, 12:24 #2
Men kommer samsung spilleren som planlagt denne mnd?
06-13-2006, 17:15 #3
Stor Blu-Ray push i Q4
"Sony pushes Blu-ray in DVD ads
Heavy marketing blitz to encourage early adoption
By Susanne Ault 6/9/2006
JUNE 9 | HD DVD made it to retail shelves first, but Sony’s Blu-ray Disc format looks to be launching with more fanfare.
With HD DVD players in short supply and software distribution spotty, Warner Home Video and other HD DVD supporters will delay most major promotional efforts until the fourth quarter. The Blu-ray camp might be in the same position with hardware at launch—Sony’s own set-top player won’t launch until August and Pioneer’s has been delayed until September—but Sony’s hardware, software and retail divisions nevertheless are teaming up for advertising and retail product demonstrations now.
This month, Sony kicked off TV, print and online ads for all of its Blu-ray products, including laptop computers, video cameras, Blu-ray Disc players and software titles.
June TV ads for Sony Pictures Home Entertainment’s Underworld: Evolution and Ultraviolet expressly note the films’ availability on DVD and Blu-ray. To further push Blu-ray, the marketing budgets for these titles will be bigger than usual for films of their size, according to the studio.
Print ads for Sony’s initial Blu-ray titles feature its nine movies hitting shelves over the next several weeks. The company also is delivering cardboard displays to retail to present Sony and, eventually, other studios’ Blu-ray titles in a standardized fashion.
“It’s not easy launching a format,” said Ben Feingold, worldwide president of Sony’s DVD unit. “The displays will help up-sell the concept. We want to hold the brand in people’s minds during the summer, get through any hiccups and be in good shape for the fourth quarter.”
Feingold detailed some of his promotion strategies during a Sony Blu-ray event on June 2 (VB, 6-5).
Sony executives hope that a comprehensive Blu-ray merchandising strategy now will competitively respond to retailers’ criticisms of a disorganized HD DVD rollout.
Since HD DVD launched, “we feel that in some ways, excitement for Blu-ray is growing,” said Randy Waynick, senior VP of marketing for Sony’s home products division. “Over the last six to eight weeks, [retailers] are upping their orders and [sales] forecasts. The fact is that there have been a lot of issues with HD DVD.”
During the first week of June, the SonyStyle chain debuted demos of Blu-ray products in 10 of its stores. By late summer, Sony product demos will have spread to 2,000 storefronts, covering other small and large retailers such as Best Buy, Circuit City, Sears, Fry’s, Tweeter and Ultimate Electronics. By the fourth quarter, the demos should expand to 12,000 retail spots, according to the company.
“Based on floor traffic at these retailers, we expect to have exposure to over 100 million people in the marketplace,” said Waynick. “You will see different variations. There might be a living room set display where our Bravia [high-definition] TV is connected to the [Sony BD-S1] Blu-ray player, which is connected to a high-def Sony audio receiver. There might be a home office configuration, where the VAIO [Blu-ray-equipped] laptop is hooked into a Sony high-def camera, which shows you how you can edit your own high-def film.”
There will be split-screen video demonstrations, in which a standard-def DVD version of a film is running alongside its Blu-ray counterpart.
But despite its neatly coordinated marketing blitz, Blu-ray products will be available on a staggered basis through fall.
Sony’s VAIO laptops and the first software titles are bowing June 14 and June 20, respectively. Its Blu-ray set-top player is not expected until August.
Pioneer delayed its first Blu-ray players to September from earlier June arrival estimates (VB, 6-6).
Samsung did confirm its first Blu-ray players, expected to be priced around $1,000, will street on June 25.
“They’ve started shipping to stores, including Circuit City, Best Buy, Sears and some of the specialty shops, like J&R Music and Huppins HiFi,” said Jose Cardona, Samsung spokesman. “We’re on schedule.”
Cardona and Sony officials declined to specify initial supply amounts for their respective hardware and software products.
The HD DVD camp will still boast the cheapest player on the market—Toshiba’s $499 model—for months before Sony debuts its $499 Blu-ray equipped PlayStation 3 at year’s end. Sony’s first Blu-ray hardware product, the VAIO notebook, is priced at a relatively steep $3,499.
However, Sony’s hopes its marketing blitz will encourage Blu-ray adoption now.
“In our national advertising [for Sony Blu-ray hardware], you’ll see the tagline, ‘Create, edit, enjoy, share,’” Waynick said. “That links everything together. Consumers are just coming into full awareness of high-def. There are so many variations of it, and rather than consumers feeling they should retreat before making a decision, we want to provide a full story of how all Sony products work together for a better experience.”"
"Sony cross-promotes for Blu-ray
Company's campaign pushes players, software, laptops, TVs
By Susanne Ault 6/5/2006
JUNE 5 | CULVER CITY, Calif.—Sony electronics and DVD executives are teaming up on their Blu-ray marketing push.
With competing HD DVD products already on shelves, retailers fear customer confusion as Blu-ray rolls into stores. But Sony divisions aim to present a united front, hyping all things related to high-definition to get out their message loud and clear.
At a demo event Friday evening on the Sony studio lot, the company’s new Blu-ray-enabled VAIO laptop computers, high-def TV screens and coming Blu-ray disc players all shared the stage. The laptops and TVs played clips of upcoming Blu-ray titles, including Underworld: Evolution.
“This crosses every part of our company,” Sony Pictures Home Entertainment president worldwide Ben Feingold said at the event. “Blu-ray is technology that will drive PC sales, consumer electronic sales, movie sales.”
Feingold also noted that Sony promoting Blu-ray via currently running TV spots for the DVD release of Underworld.
“We’re saying it’s available on DVD and on Blu-ray,” Feingold said. “That will be the strategy.”
At this point, there has been little similar traditional advertising for HD DVD hardware and software. HD DVD backers, including Warner Home Video, have decided to wait until the fourth quarter to make their largest promotional splash.
Sony’s retail hub, Sony Style, has started running Blu-ray product demos in its Top 10 stores, said Jeff Goldstein, Sony product marketing VP.
“You’ll see a slew of promotion over the next few weeks,” Goldstein said.
The first Blu-ray software titles and Sony’s Blu-ray VAIO laptop should street by June 20. Sony’s first Blu-ray player should bow by late summer. Samsung has slated its first Blu-ray player for stores this month.
Both HD DVD and Blu-ray products have been delayed from initial retail arrival estimates. There is a lot riding on these formats, so the companies behind them are anxious to get the launches right.
“This is year nine on DVD, and business is no longer growing; it’s soft,” Feingold said. “But at the same time, there is an explosion of demand for content. We need to upgrade the viewing experience in the home, and that’s what Blu-ray is about.”"
06-15-2006, 17:09 #4Opprinnelig postet av Whoracle
SAMSUNG Launches Industry's First Blu-ray Disc Player To The U.S. Market
Next Generation Disc Format Offers High Definition Picture Quality to Consumers’ Home Movie Viewing Experience
Availability of Samsung Player to Coincide with
First Wave of Hollywood Blu-ray Movie Titles
Ridgefield Park, NJ, June 15, 2006 - Samsung Electronics America, Inc. announced today that the industry's first Blu-ray disc player has been shipped to retailers in the U.S. market for availability on June 25th. The Samsung Blu-ray disc player (BD-P1000) has been eagerly awaited by consumers anticipating the opportunity to view High Definition discs on their existing HDTVs. Blu-ray is the next generation disc format which offers close to five times the resolution of conventional DVDs making it the highest picture quality available on the market. The format is supported by many of the leading movie studios, including Sony Pictures Home Entertainment (SPHE) and LionsGate Pictures which will release Blu-ray content this month. The innovation marks the latest technology breakthrough brought to market by Samsung and further underscores the brand commitment to offering consumers the ultimate home theater experience.
"The emergence of Blu-ray is an enormous boon for HDTV owners, video enthusiasts, and for those who actively seek the best picture and sound possible in their home theater," said Jim Sanduski, Senior Vice President of Marketing for Samsung's Audio and Video Products Group. "Until now, there hasn't been a pre-recorded media solution for consumers to take full advantage of the pristine picture their HDTVs are capable of producing. As the first company to deliver a Blu-ray player in the U.S. market, Samsung has reinforced its commitment to provide our consumers with the most riveting and innovative home theater experience possible."
Blu-ray is the premier next generation optical disc format and is supported by more than 170 of the world's leading consumer electronics, personal computer and media manufacturers. While current optical disc technologies such as DVD, DVD±R, DVD±RW, and DVD-RAM rely on a red laser to read and write data, the new format uses a blue-violet laser which better utilizes the space on the disc allowing more than five times the amount of information. Samsung BD-P1000
The Samsung BD-P1000 plays Blu-ray software titles at the highest resolution available via a native 1080p HDMI output for films digitally mastered in 1920 x 1080p. The BD-P1000 also up-converts conventional DVDs to 1080p through the HDMI digital interface so the picture quality of any traditional DVD will look noticeably more detailed when used with the disc player. The BD-P1000 is backwards compatible and plays both standard DVDs and CDs in addition to supporting all DVD formats including, DVD-RAM, DVD-RW, DVD-R, DVD+RW, and DVD+R.
Additionally, Samsung has included a 10-in-2 multi memory card interface that supports all the major formats including Compact Flash™, Secure Digital™, XD Picture Card™, Memory Stick™ (all TM) and others. By including a memory card interface into the Samsung BD-P1000, the native high definition resolution contained in 2-megapixel and larger digital still pictures can be fully rendered on a high definition television via slide show functionality built into the player.
Connectivity includes HDMI, Component, S-video and composite outputs. Supported audio formats include: Dolby Digital & Dolby Digital Plus, DTS, MP3 and 192KHz LPCM. The BD-P1000 will be available in stores on June 25, 2006 at a MAP of $999.99.
The launch of the Samsung BD-P1000 coincides with a major influx of Blu-ray content. Seven of the eight major movie studios have already announced titles for Blu-ray, with the initial line-up of recent hits as well as classics, expected to grow to more than 200 titles by year end.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com